A subsidiary of American lottery and slot machine developer and producer WMS Industries, WMS Gaming Incorporated, has closed a multi-year online content licensing contract with the British Columbia Lottery Corporation.
The agreement will see WMS supply the PlayNow.com website owned by British Columbia Lottery Corporation with partial use of its portfolio of online slot games.
President for WMS, Orrin Edidin stated “Players at the British Columbia Lottery Corporation’s casinos have loved WMS’ great gaming content for many years and we are delighted to expand our relationship to bring this same level of excitement and entertainment to the British Columbia Lottery Corporation’s online players,”
“The key to building player loyalty on the casino floor or online at home is to consistently offer great gaming entertainment experiences and our proven content is an ideal solution to extend our customers’ gaming entertainment beyond the casino’s four walls.”
“The continued expansion of our interactive relationships and activities is a great endorsement of our content and approach to services and solutions and terrific news for the rapidly growing universe of online players.”
WMS mentioned that the agreement will see players at PlayNow.com given the opportunity to enjoy many of its online slot titles including The Wizard Of Oz, Zeus and Reel ‘Em In alongside many of its Jackpot Party progressives. The games will be available for play through the Illinois firm’s remote game server integration capability, which was acquired when its Williams Interactive subsidiary bought Jadestone Group in May.