Pragmatic Play Signs Deal with Factory Gaming for LatAm Expansion

Pragmatic Play Signs Deal with Factory Gaming for LatAm Expansion

Staff Writer
March 22, 2024

Another month, another distribution deal for Pragmatic Play. In March only, the company signed important deals with Betfounders, Betsala, Tipsport, and now Factory Gaming. Three of these deals are focused on LatAm markets, highlighting Pragmatic Play’s intention to further expand there. And indeed, it seems the leading iGaming company zeroed in on the growing LatAm markets and their huge potential.

Pragmatic Factory Gaming

Factory Gaming is a popular platform provider that’s working in the rich and growing markets of Latin America. Thanks to the newest deal with Pragmatic Play, Factory Gaming will be able to offer a whole new game portfolio to its customers. Namely, the two companies have agreed on a robust gaming distribution and integration. Through this deal, Factory Gaming will add the entirety of Pragmatic Play’s library that includes slots, live casino, and virtual sports to its platform. That is sure to cause waves in the market and ultimately bring new customers to Factory Gaming.

For Pragmatic Play, the deal means even more – they get to solidify its position in LatAm. This is not the first LatAm deal for Pragmatic Play, but it is definitely not the last.

Delight on Both Sides

Given how beneficial the deal is for both companies, there is no surprise both sides are delighted about the deal. Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, released a statement following the deal announcement. He said: “This partnership underscores Pragmatic Play’s commitment to expanding its footprint in key markets across Latin America. By joining forces, we are confident that Pragmatic Play will deliver exceptional gaming content and drive mutual success in the region.”

On the other side of the table, praises abound. René Sepúlveda, CEO of The Factory Gaming, added: “We are thrilled to integrate Pragmatic Play’s content onto our platform. Partnering with Pragmatic Play is a significant step forward for us as we continue to enhance our gaming offerings and cater to the evolving needs of our customers.”

Additionally, Pragmatic Play is also busy launching new games. The latest game to reach the audience is Fire Portals, an exciting fantasy game with Roaming Wilds and a maximum multiplier value of 2,500x. Be sure to check it out at your nearest Pragmatic Play-powered online casino.



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