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According to Reuters, one of the world’s biggest online gambling brands 888 is about to buy William Hill. Namely, 888 Holdings will be focusing on William Hill’s businesses outside the United States for now. They announced a $3 billion stake upcoming. Right now, Caesars owns all Will Hill businesses, but this will likely change in the near future. William Hill also offers premium physical betting shops, over 1,400 of them. In turn, this gives 888 a huge head start over the competition. This seems to be a wise strategic move on the side of 888. Read more below. Biggest Purchase in 20 Years This is the largest acquisition that 888 have undertaken in the past two decades. Let’s remind ourselves, 888 were established way back in 1997. William Hill has been around since 1934, and online since 1998. After the listing purchase almost 20 years ago, 888 are now entering a new era of investment. Thanks to this specific purchase, 888 will gain access to the collective database of over 2 million William Hill players. So far, 888 have focused solely on the world of digital gambling. Nevertheless, the obtainment of Will Hill will likely shift this focal point. As a leader in physical betting shops, Will Hill has curbed the way punters perceive betting overall. Itai Pazner, Chief Executive Officer at 888, has spoken about the new business venture. “Our plans are absolutely to keep the shops. The shops are run well, they are profitable, they went through a big transformation in the last couple of years.” Pure Online…

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When you just start gambling, you feel like you're on top of the world. Winning comes easy and even losing doesn't feel bad. Loaded with hormones, you seemingly have nothing to worry about. The longer one gambles, the more hooked they are, and often without even noticing it. So, what is happening in your brain while you're gambling? The Science behind Gambling The Reward Central in our brains is called the ventral striatum. Located just behind our ears, it motivates us to go toward our goals and chase our desires. On the other hand, the Top-Down Control Network or prefrontal cortex balances out the urges produced in the Reward Central. That said, we can deduce that having both regions of the brain active is necessary for healthy decision-making processes. In regards to gambling, the Control Network tells gamblers to slow down and spend their money rationally. Conversely, when there's a discrepancy between the activities of these two areas of the brain, addiction may occur. This is why gambling is so addictive. As in life, controlling one's impulses results in an equilibrium between satisfaction and logic. The trick, however, is that once one realizes that they have a gambling problem, they tend to have already been addicted. In turn, getting back on track can be strenuous work. But it's possible nonetheless. Furthermore, medicine explains the link between gambling and dopamine in the following way. Namely, gambling triggers a chemical reaction in the ventral striatum which…

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