Innovative Technology in Online Gambling Software
The online gambling industry is constantly evolving, all thanks to cutting-edge technology that enhances gameplay, security, and the user experience.
We have come a long way from Flash technology and download casinos. However, as there are currently more than one new technology being introduced into iGaming, it’s hard to predict in which direction the industry will go in the next years.
Below are some of the most impactful innovations that might affect the future of online gambling.
HTML5
When it first appeared, HTML5 revolutionized online gambling entirely. HTML5 made games accessible across all devices without the need for downloads or plugins. And at the moment of its inception, players and casinos mostly relied on download casino software, which was a lot more restricted than today’s web-based and app-based casinos. The HTML5 technology ensures seamless gameplay, faster load times, and improved graphics, which is, when all things considered, a much smoother experience on both desktop and mobile devices.
VR & AR
Virtual Reality (VR) and Augmented Reality (AR) are also popular choices of technologies that are transforming online casinos by offering immersive, interactive experiences. Players can step into virtual casino environments, interact with other users, and engage in live dealer games as if they were in a real-world casino. It is the closest thing players on the internet have to authentic casino experiences that do not involve actually visiting a gambling facility. It has not fully taken off yet, but there’s always time.
Blockchain
Blockchain technology is controversial because of its affiliation with cryptocurrency. And cryptocurrency does not have a good reputation outside of tech-savvy circles. However, the structure of blockchain enhances transparency and security in online gambling. It allows for decentralized transactions, provably fair gaming, and anonymous play, giving users greater trust in online casino operations. Cryptocurrencies like Bitcoin and Ethereum also enable faster, more secure payments, which is important for online casino players.
Artificial Intelligence
AI is the latest innovation in iGaming. It’s new, but it’s already reshaping online gambling by working on several aspects of the industry. First, it’s not only providing personalized experiences, but also great for detecting fraud, and enhancing customer support through chatbots. Machine learning algorithms are also used to analyze player behavior to offer tailored game recommendations and responsible gaming tools. All in all, the most potent tool for enhancing gaming online and bringing iGaming to a whole new level.
White Label Gambling Guide
White label gambling is another term that is gaining more attention.
What is white label gambling?
White label gambling is a business model that has a third-party provider supplying a fully functional online casino (or sportsbook) to a company that can customize and rebrand it as they see fit. It’s like a product ready for use straight away. And the best thing is that the operating company does not have to have any kind of technical expertise.
It is becoming popular because it already comes with necessary licensing and certifications, which makes things far easier for the operators. The provider also handles all software updates, security protocols, server management, etc. Payments are also covered.
However, it is also costlier: these solutions are often far more expensive than regular casino operations.
But it’s worth it – with licensing and software out of the way, operators are free to focus on branding, marketing, and customer acquisition and retention.
White label is a fast, easy, and profitable way to launch online casinos from scratch. That is why it’s probably going to become an even more important method of creating and offering casino games to players online.
Top 5 Casino Software
Here are our top game suppliers that are some of the best choices of game content if you want to play games online.
Relax Gaming
Year founded: 2010
Headquarters & offices: Malta, Talinn, Belgrade, Malmo
Number of games: 130+
Game types: Slots, progressive jackpots, bingo, poker
Licensing: UK, Malta, Denmark, Sweden, France and Romania
Relax Gaming is one of the top slot providers in Europe. It’s a fantastic game studio that’s been around for over 15 years. In the early years of its career, Relax was building slots, poker, and bingo. However, the last few years have been years for online slots mostly.
Today, the company works in a number of markets, with a slew of offices across Europe. The company also entered the coveted US market in 2024.
The game portfolio consists of 130+ games, all stunning, incredibly well-crafted, and with solid game stats. Relax is mostly known for its Tumble games, which boast thousands of winning ways and fun themes. Moreover, Relax Gaming is also the author of DreamDrop progressive jackpots, which is a network of tiered progressive jackpots appearing in a handful of games so far.
Top Relax Gaming Games
Evolution
Year founded: 2006
Headquarters: Stockholm
Number of games: 60+
Game types: Live casino, table games
Licensing: UK, Alderney, USA, South Africa, Spain, Belgium, Denmark, Greece, Malta, Sweden, Can, Gibraltar, Greece, Isle of Man, Romania
Live casino games used to be a very niche interest, but thanks to providers such as Evolution and Playtech, that became one of the main game sections inside online casino lobbies.
Evolution is a pioneer of live dealer games. At first, the company were building traditional gambling game tables such as blackjack, roulette, and baccarat. However, they soon expanded the offer with RNG games (called First Person games) and then with other content such as live game shows and live slots.
Evolution is also one of the reasons why live game shows are so popular. The company recently started building its empire by acquiring competitors. So far, they’ve acquired NetEnt (and with it Red Tiger), Nolimit City, Big Time Gaming, Ezugi, DigiWheel, and Livespins. Most of their brands’ games are available at Evolution casinos.
Top Evolution Games
- Lightning Roulette
- Mega Ball
- Crazy Time
- Monopoly Big Baller
- Craps Live
Pragmatic Play
Year founded: 2015
Headquarters: Gibraltar
Number of games: 600+
Game types: Slots, crash games, bingo, live casino
Licensing: UK, Romania, Gibraltar, Bahamas, Europe
Pragmatic Play is famous as the game studio that launches 4 games per month. When the company first announced it a couple of years ago, it was hard to believe them. However, over the years, they’ve proved everyone wrong, and have successfully maintained a production rate of 4 games/month.
Not all games are of the highest quality, of course. However, that is not an issue for Pragmatic Play. They are busy expanding other game categories and exploring other, new categories they could try out. For instance, it was Pragmatic Play that first realized the power of crash games. Since then, they’ve launched Spaceman, Big Bass Crash, and High Flyer.
Speaking if Big Bass, they are also famous for the Big Bass Splash slot series. The series currently hosts over a dozen of games, with even a Christmas release, and two Halloween games. Pragmatic also has live dealer games, including Blackjack, Roulette, and live game shows.
Top Pragmatic Play Games
NetEnt
Year founded: 1996
Headquarters: Stockholm
Number of games: 200+
Game types: Slots
Licensing: Alderney, USA, Canada, Europe, UK
NetEnt is a legendary casino supplier. It’s one of the oldest game studios in the world, and for a while, it was considered one of the best slot makers in the world. Today, they belong to Evolution, as the company acquired them (and their subsidiary Red Tiger) in a striking deal a couple of years ago.
Slots such as Starburst, Gonzo’s Treasure, Divine Fortune, and Jumanji are some ofo the most legendary releases out there. And they are all NetEnt slots. Today, NetEnt has a scaled back production rate, launching a game or two per month. Still, the quality is there, so they are still very beloved around online casino circles.
NetEnt also used to create live casino games, but since becoming a part of Evolution group, they’ve gone back to their roots and are now working exclusively on online slots.
Top NetEnt Games
Play’n GO
Year founded: 1997
Headquarters: Malta
Number of games: 350+
Game types: Slots
Licensing: Greece, Canada, UK, Romania, Europe, Gibraltar, Belgium
Play’n GO is perhaps one of the most famous slot makers in the game. The Swedish game-maker is famous as the author of Rich Wilde slots, also known by the debut game: Book of Dead. The legendary game is still played today, even though the Rich Wilde universe currently hosts over 12 different slots, some even focusing on other members of Rich’s family.
The Stockholm-based studio is also the home of music games. Let us rephrase that: metal band tribute slots! Over the years, Play’n GO has amassed a collection of games that honor famous metal bands such as Demon, Def Leppard, Dio, Hammerfall, House of Doom, Testament, and many others.
The studio is also behind Arthurian slots such as many Merlin-centered online games. But if you are not into Arthurian legends and myths of Camelot, you can explore Sweet Alchemy games and various other releases.
Top Play’n GO Games
Multi Software vs Single-Provider Casinos
Before visiting casinos, it’s important to distinguish between multi software casinos and single-software casinos.
Multi software casino platforms are online casinos offering games from more than one provider. Single-provider casinos are the opposite of that: they are gambling websites offering games only from one provider. Sometimes, single-provider casinos may also offer proprietary content, which are games built in-house by the company that is operating the casino. Proprietary content is not the same as white label gambling, though.
Now, is it better to play at a single or multi software casino platform?
That depends solely on your preferences. Here is what you get with a single-provider casino.
- Provider-centric promotions for various slots and tables
- Well-known content, like with RTG casinos offering only Realtime Gaming games
- Proprietary content built in-house that cannot be enjoyed anywhere else
Realtime Gaming is the most famous example of a single-provider supplier that has a long list of casinos offering solely RTG games.
On the other hand, multi software casinos offer the following perks:
- Thousands of games from different authors, so there’s game variety
- Freedom to choose content, including more game categories
- Licensing and fairness are often better
Multi software platforms offer their content in a number of jurisdictions, which means they often have more than one license. Moreover, better game variety often means you also get better choice in game types, as they may offer niche categories such as crash games, lottery, bingo, and live casino games.
Exclusive Casino Games: Finding Exclusive Software
Exclusive casino software is a common sight at gambling sites online. There are more types of exclusive games: customizable content, exclusive pre-debut games, and exclusive branded game releases.
User-centred approach refers to companies and game suppliers who allow operators to customize tables and games to fit their lobbies. The level and type of customization depends on the game category.
The easiest and most common option is the customization of live casino games, where operators get the chance to tailor the studio visuals to promote their casino. Table layouts, the color palette, backdrop, dealer uniforms, and even card decks are some of the details you might notice are tailored to the casino.
This kind of exclusive content is not to be confused with exclusive VIP tables. Exclusive VIP tables are live casino tables where table limits are considerably higher than in other, more regular casino tables. These exclusive tables are often tables that are part of an exclusive deal with game suppliers whereby casinos get the exclusive right to offer the game to their players. Other casinos do not have the same right.
This is also called branded content, so it might be promoted differently at online casinos with such content.
Sometimes the exclusive deal is signed for an indefinite period, and entails several releases such as branded roulette, branded blackjack, etc.
But sometimes it’s time-limited. An example would be deals where casinos get to offer a new release two to four weeks before the official release. This is very common, as major gaming suppliers such as Playtech, Evolution, and Stakelogic frequently grant gaming operators exclusive rights to offer their games before their official releases.
