Earlier this week we brought you the news that the online gaming company 32Red had announced two sponsorship deals with Football Leagues clubs in England. Today is the turn of another online gaming company, 138.com, as they have today announced a sponsorship deal with Championship side Watford.
Watford narrowly missed out on promotion to the Premier League last month when they lost the Championship play-off final at Wembley, a game they lost 1-0 to rivals Crystal Palace. The news today will have come as a major fillip to the club as they look to rebuild for the forthcoming season which gets under way in August.
Garth Kimber is the CEO at Xela Holdings, which are part of 138.com, has been a Watford fan all his life and he is “delighted” at the new deal. Earlier today Kimber said, “We are delighted to be in partnership with such an ambitious club and look forward to both parties achieving success over the coming seasons. 138.com is a new global brand for us. We look forward to helping grow the Watford brand globally alongside our own.”
Scott Duxbury is the CEO at Watford and he like Kimber is looking forward to the new deal with 138.com. He said, “I would like to warmly welcome 138.com into the Watford family as the club’s principal partner for the 2013/14 season. To have a global brand again associated with Watford is a tribute to the progress the club has made this year. 138.com is an ambitious brand and we are an ambitious football club. We are very pleased to have concluded this exciting partnership and look forward to working together in the future.”
Yet another gaming company joining forces with a football club then, but sponsorship is sponsorship at the end of the day, and with it brings much needed revenue to clubs like Watford, especially as they missed out on a potential pay day of around £100million just a few weeks ago.