Richard Topping of William Hill has called for regulation of online social gaming. The London-based betting service has been watching online social gaming for some time; making sure that things are working properly. Topping said that the US appears to be the largest market for online social gaming because other forms of traditional online gambling has been banned by the government.
According to Topping, social gaming has already surpassed the expectations of many where gambling is concerned. He said that instead of becoming the next big thing, it has already become a very big thing. “Over one billion dollars has already been spent by traditional gambling companies alone in mergers and acquisitions and hundred of millions of dollars in revenue is already being generated.”
William Hill has recently acquired three sports book operators in Nevada. This alone had cost them $55million. They were able to acquire American Wagering Inc., Brandywine Bookmaking LLC and Club Cal Neva and added them to their roster of services.
Topping’s point on the matter is that William Hill gets social when it comes to games and their customers and everyone else can see that. The only thing that worries him is the lack of rules in regulating online social gaming as a product group.
