Swedish Gaming Market On the Rise
A recently published report reveals the gaming market in Sweden saw an increase of 3% in sales during the first nine months of this year, while it’s noticeable that foreign-based companies continue to increase their footprint in this competitive market.
Over the nine-month period ending on September 30, Swedish gaming market recorded a turnover of $1.95 billion.
Numbers Telling the Whole Story
Domestic companies accounted for a little over 75% if that sum, which is pretty much the same result when compared to the last year, while non-Swedish companies increased their market share by 11% for a total of $473.9 million. Non-Swedish companies especially enjoyed a strong third quarter, during which they recorded a 25% jump in their market share.
The state-owned company operating in the regulated gambling market in Sweden, Svenska Spel reported a turnover of $767.6 million, which is 1% less than the company recorded in a corresponding period of last year. The popularity of online games had grown over the year – taking home 15% more money home, while land-based games saw a year-on-year drop of 5%.
ATG had a turnover of $365.5 million, which represents a 5% increase, and the whole online gaming grew by 16%, the land-based games went down by 8%.
When it comes to lottery activities, Svenska Postkodföreningen recorded revenue of $200.4 million, a percent less money than the company generated during the same period of last year. Folk games, with Bingolotto and Sverigelotten, recorded a drop of 2% and completed the period by taking home $41.1 million.
IOGT-NTO, which boasts its Million Lottery, increased the sales by 2% and earned $28.8 million, while SAP / SSU had a turnover of $18.9 million – a year-on-year decrease of 3%.
Other public lotteries grabbed a combined $16.98 million, which is 3% less than last year.
Lottery Inspectorate didn’t reveal sales figures for smaller lotteries, land-based bingo, restaurant casinos and local and regional lotteries, which accounted a little over 2% of the market, which translated to $35-$47 million.