Playtech is growing its presence in Sweden. The leading iGaming producer of online and live casino solutions signed a new deal with the Swedish operator and sportsbook 10bet. Under the new contract, Playtech is to provide sportsbook content to 10bet in the Swedish market.
Playtech’s Swedish Expansion
Playtech has finally launched its sportsbook in Sweden, thanks to the help from its partner 10bet. The two companies have been partnering since June 2023, when they signed an agreement according to which Playtech was to deliver sportsbook content to 10bet in the UK. In other words, Playtech is the exclusive provider of sportsbook content for 10bet’s UK operations. 10bet has been working quite successfully in the UK market for over 20 years.
Thanks to the new deal, Playtech now has the opportunity to deliver real-time news, analysis and stats to registered players at 10bet.
Moreover, 10bet has the ability to completely customize and adjust Playtech’s sports offering to enhance communication with the players. This, along with the increased scope of bonusing, drives greater user experience.
And the deal has already proven to be a success! Namely, 10bet’s platform has seen an increase in monthly turnover, as well as a increase in revenue of 33.50% this year.
Both companies are certain the new deal will yield positive results very soon.
Sergey Harutyunyan, VP of Sales and Customer Development at Playtech: “It’s fantastic to see the impact Playtech’s Sportsbook is having for both 10bet and its players. 10bet has established itself as a reliable and trustworthy online platform, dedicated to delivering a fun and secure environment for its players. With a strong focus on user satisfaction, they are committed to continuous innovation and responsible gambling practices, whilst providing an unparalleled gaming experience for their players. This has been an exciting development for our Sportsbook offer, and we can’t wait to see what our partnership will bring next”.
