Play’n GO Expands Partnership with William Hill in Italy

Play’n GO Expands Partnership with William Hill in Italy

Staff Writer
December 22, 2023

Playngo William Hill Italy Deal

William Hill Italy is expanding! The world-famous operator recently announced a new expansion of the slot portfolio with none other than Play’n GO. The two companies already have a cozy partnership that has seen dozens of games added to the casino and betting terminals, and the new expansion of the contract will see the partnership grow further.

The Italian Idyll

William Hill and Play’n GO are both incredibly popular and big companies throughout the iGaming markets. One of the low-key but important markets is Italy, where William Hill has been building an empire for years. Play’n Go is also present in Italy, but there is no doubt the new deal will help the provider solidify its position as one of the biggest content distributors in the region.

Previously, William Hill integrated Play’n GO’s Book of Dead into fixed-odds betting terminals which are quite big in Italy. However, the latest deal will see Play’n GO entire online slot collection make its way to William Hill’s Italian headquarters.

We are all sure Italian players will thoroughly enjoy the addition which includes titles such as Book of Dead, Rise of Olympus, and Reactoonz.

Praise from the Both Sides

Both companies are pleased with the deal. And how could they not be, as this is clearly a win-win situation for both of them? William Hill Italy’s Head of Commercial Valerio Micchio says, “We’re excited to add Play’n GO games to our portfolio, and view them as a natural partner to expand our presence in the region. “

He added, “Our already-existing relationship points towards further success here in Italy, and we’re pleased to welcome a company who are as equally committed as we are to providing a safe, exciting experience to players everywhere.”

Praise came from Play’n GO as well. Michele Stefanelli, Sales Leader, LATAM and Southern Europe at Play’n GO, said, “We’re committed to providing Italian players with the best online casino experience possible, and this partnership with William Hill is another big step in that direction. We’re confident that William Hill’s Italian players will love the opportunity to engage with our content, and we look forward to many years of success together.”

Stay tuned for more info and updates.



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