Paddy Power and Realistic Games Announce Embedded iPad Deal

Paddy Power and Realistic Games Announce Embedded iPad Deal

Staff Writer
April 1, 2014

Online gamers and sports bettors at Paddy Power will no longer have to switch between their accounts thanks to a new embedded iPad deal that has been struck with their gaming supplier Realistic Games.

The new deal will allow casino players to switch to sports betting without the need to close down the page they are on or transfer money between the two accounts, with the same applying to sports bettors who wish to play at the casino.

Realistic Games Commercial Director is Andy Harris and he had this to say regarding the new embedded iPad deal. He said, “We’ve felt for a while that embedding games in iPad sportsbooks, and blackjack and roulette in particular because of their resonance with sports customers, was an idea with great potential. We knew that some of those customers are not always keen to migrate between betting and gaming sites and are often put off by having to move their money to other wallets. This solution negates both issues. The team at Paddy Power shared our enthusiasm about the idea so we created a prototype and agreed to push hard with the development.”

Great news for all concerned at Paddy Power as it will allow casino players and sportsbettors the opportunity to play their favourite games and place their sports bets at a moments notice without the need to switch between accounts, and no doubt revenues will rise as a result of this great new initiative.



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