Online casino 32Red have announced a number of high profile sponsorship deals over the past few months, and today they have announced another, a deal that will see them sponsor the hit ITV1 show I'm a Celebrity Get Me Out Of Here!
The latest sponsorship deal from 32Red will see them sponsor the ITV1 show for the next three years, and it will also see them include a brand new slot machine game at their ever popular online casino. Included in the sponsorship package will be a competition where one lucky player will win an all expenses paid trip to the Gold Coast in Australia.
Mark Quayle is the Head of Marketing at 32Red and is is quite rightly “very excited” about the new sponsorship deal. He said, “We are very excited to release the ‘I'm A Celebrity… Get Me Out Of Here!’ slot. It's an entertainment show that everyone knows and we are confident that the association with such a strong brand will prove to be a huge success for us. The slot game will be available for casino, poker and bingo players at 32Red to ensure all of our players can sample the thrills of the jungle.”
ITV's Director of Commerce & Ventures is William van Rest, and he like his compatriot Mark Quayle is looking forward to the new partnership. Speaking earlier today he said, “ITV is pleased to be working with 32Red on this fantastic brand extension for I’m a Celebrity… Get Me Out Of Here! The slot design brings the jungle and its creepy creatures alive with a great new game for 32Red players. We are sure it will be a very popular addition to the 32Red offer.”
The new deal for 32Red comes hot on the heels of sponsorship deals with Channel 4's Film Four, as well as deals with Nottingham and Wolverhampton Racecourses and Newport County and Crawley Town in the English Football League. 32Red are certainly doing all they can to get their brand noticed, and with a new series of I'm a Celebrity back on the television in the coming weeks they are sure to attract a whole new brand of customers to their ever increasing brand.