NetEnt and ReelPlay Strike IP Sharing Deal

NetEnt and ReelPlay Strike IP Sharing Deal

Staff Writer
April 29, 2020

Stockholm-listed iGaming giant NetEnt has penned a contract with Australian brand ReelPlay. Namely, the two companies had developed similar slot reel mechanics. Under the contract, they both look to strengthen their rights concerning their respective marks InfiniReels and Infinity Reels.

Two Leaders

NetEnt and ReelPlay are leading providers of premium gaming solutions to casino operations. As such, they look to create the best advancements in the industry. That’s how it occurred that both firms developer a similar technology.

ReelPlay launched its Infinity Reels mechanic in November 2019. The first game to feature it was El Dorado Infinity Reels. The sequel to the narrative appeared in early 2020 with the title Giza Infinity Reels. In June 2020, ReelPlay looks to roll out Odin Infinity Reels.

Simultaneously, NetEnt announced the launch of debut InfiniReels game, Gods of Gold InfiniReels for 14th May 2020. The conflict appeared due to the similarities of the names.

How They Resolved It

Under the contract, both parties will work together to extend and protect their respective franchises of InfiniReels and Infinity Reels.

Bryan Upton, Director Games at NetEnt, commented on the deal.

“In light of both companies independently following similar ideas, it made sense for us to come together to reinforce our unique propositions in a highly competitive market. I would like to commend and thank ReelPlay for their innovative approach and for working together with us in these dynamic times.”

David Johnson, Chief Commercial Officer at Reelplay, also stated his opinion. “We are happy to have agreed a collaboration with an established, global pioneer such as NetEnt.”

After publishing the interim report for January – March 2020, NetEnt continues to rise. We’re looking forward to upcoming slot releases.



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