MiFinity, the secure iGaming eWallet, announces its new brand identity. This rebrand will take the trusted eWallet to the next level within the iGaming community. MiFinity now features a whole new design including a new logo, strapline, refreshed brand colours, updated website, and social media channels.
However, this rebrand goes well beyond the design only. The new branding will represent MiFinity’s core values and ambitions. The company has an aim to become a market leader in the online payments space. In addition, their goal is to be at the forefront of payments within the industry.
Paul Kavanagh, CEO of MiFinity, says: “MFinity has made significant inroads in the online payments and the iGaming space in the last 18 months. As such, our brand refresh reflects our maturity and ambition. MiFinity’s eWallet is the ‘eWallet with infinite possibilities.’ A sentiment that the team at MiFinity believes embraces the brand and one that our merchants and customers will get behind.”
He further states how he believes that 2022 will be a big year for MiFinity, and this rebrand will set the tone for their continued success.
The new brand identity follows an extremely successful 2021. The year saw MiFinity recording a 1,300% growth in transactions, launching on more than 300 iGaming operator brands. Furthermore, the company managed to expand their coverage into several new regions. The past year also saw the launch of the popular MiFinity eVoucher and the MiFinity Virtual IBAN. These latter allowed customers to transfer funds from any IBAN enabled bank account to their eWallet with no fees.
MiFinity is an online eWallet targeting the online gaming, travel and eCommerce sectors. It is a fast, simple, and secure way for customers to perform transactions with multiple local payment options in different currencies. As a result, MiFinity is evolving into a true ‘omnichannel’ payment provider to the global online payment market.
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