LeoVegas Sport, a part of the Swedish LeoVegas Group that also runs a high-quality casino, has partnered with one of the strongest handball leagues in the world, the German DKB Handball Bundesliga.
The new deal will see the two sides work together for at least next two seasons, 2017/18 and 2018/19.
The newly-signed partnership will include a wide variety of activities, including the usual allocation of advertising space for the events organized by Handball Bundesliga.
New Partner Already Introduced
LeoVegas Sport was officially introduced as the Handball Bundesliga new sports betting partners last week, during the Pixum Super Cup match between the ruling champions of Germany Rhein-Neckar Löwen and THW Kiel, the last season's cup winner.
LeoVegas Sport presented itself in the Porsche Arena in Stuttgart, while the match was won by Rhein-Neckar Löwen. In addition, the company will increase its presence on Handball Bundesliga online channels. A similar range of activities is planned for the All Star Game, scheduled for February 2, 2018.
As a part of the deal, LeoVegas will be able to use the name and the logo of the Handball Bundesliga in its advertising campaigns for the duration of the partnership agreement.
The Chief Executive Officer of the Handball Bundesliga, Frank Bohmann, said it was a great honour to sign the deal with such a successful company like LeoVegas Sport
Both Sides Pleased With the Deal
Tobias Scholz, Head of DACH region (Germany, Austria, Switzerland) at LeoVegas said the company was pleased to be a partner of one of the world's most successful Handball competitions. He commended the Handball Bundesliga on its excellent online interaction with fans and added he expected the two sides to achieve great things together.
Scholz said this was an excellent match for the famous brand and a very good requisite for the future implementation of joint projects.
On the other hand, Victor von Kollege, Handball Bundesliga Head of Marketing & Cooperations believes both companies will benefit from the new deal. He also said the Handball Bundesliga was already planning new activities with LeoVegas Sport, which the fans could look forward to in the near future.
The two sides will also tackle the important topic of sports betting and corresponding responsive handling that comes along with it.