Bet365 are one of the leading sports betting and online casinos in the world, and at present they have over 10 million customers on their books. They are also known for their sponsorship of major sports teams and sporting events, and today they have struck a deal with Newbury Racecourse to become the headline sponsor of the Hennessy Heritage Festival.
This years three day Hennessy Heritage Festival gets underway on Thursday 28th November and runs until Saturday 30th November, and bet365 will be sponsoring races across the three days, including the Grade Two bet365 Long Distance Hurdle which has been won by Big Buck's for the last four years.
Denise Coates is the joint Chief Executive Officer at the Staffordshire based bet365 company and she had this to say about their new sponsorship deal with Newbury Racecourse. She said, “The Hennessy Gold Cup is one of the most prestigious races run in the National Hunt calendar and is always a favourite with racing fans. We're delighted to be supporting the Heritage Festival and we look forward to working with The Racecourse Newbury and Hennessy.”
The Hennessy Gold Cup has a prize fund of £175,000 this year, and is as Denise Coates says one of the most prestigious events in the National Hunt calendar. Now that bet365 are sponsoring the three day festival their customer base is sure to rise even further thanks to the extra exposure they will receive as the three day Hennessy Heritage Festival is screened across the globe.