Online casinos and poker rooms are constantly looking at ways to entice new players to join their websites, especially during the last two years as online companies battled it out to pick up hundreds of thousands of customers following the notorious fallout from Black Friday. Full Tilt Poker have recently begun trading again and are now bringing back their Black Card Program next month and in doing so they hope to significantly increase their player numbers.
Before Black Friday hit Full Tilt Poker were lying second in the most popular online poker rooms behind PokerStars, a position they retained in November 2012 when they reopened for business, but since their reintegration last November they have slipped down the charts and they currently find themselves in fourth place.
Only last year the powers that be at Full Tilt Poker made a statement saying their Black Card Program would not be returning, but it appears there has been a change of heart. Sarne Lightman had the following to say about the news, “We understand that players have put many hours, weeks and sometimes months into earning their VIP status on other sites while unable to play on Full Tilt Poker. The VIP Amnesty will allow them to trial our Edge Rewards and Black Card Programs at the equivalent level and see for themselves the superior benefits their play level offers at Full Tilt Poker.”
The news will be welcomed by some of the more high profile players and grinders on the circuit, while others may see it as a backward step. Only time will tell if Full Tilt Poker are making the right choice in reinstating their Black Card Program, but with players being able to gain up to 40% in rake-back, and convert their player points instantly into cash as and when they want to the scheme is sure to attract lots of former Full Tilt players back to the fold and a host of new ones too.