Bodog.co.uk Focuses on Capturing Asian Expats

Bodog.co.uk Focuses on Capturing Asian Expats

September 26, 2012
Staff Writer
135

Bodog.co.uk is preparing a strategy that focuses on capturing the gaming revenue’s “missing millions” from Asian expats. The action is being powered by Bodog Asia, which handles the the UK offerings of the company

Robert Gustafsson, Bodog Asia’s Managing Director, further discussed about the missing millions in a press release on CalvinAyre.com. He stated, “There are estimated to be at least 100,000,000 Chinese living outside China and if you then include Thai, Malay and Vietnamese expats you have more than just a niche market but one that has been ignored by other operators despite being far and away the largest consumer group of casino games on the planet.”

The new Asian-oriented site will give priority to table games over sports betting unlike the usual gambling sites in the UK.

In Asian gaming markets these games, especially baccarat, are responsible for 80% of gaming revenues. So while live dealer baccarat will be available on the site, traditional poker offerings will not.

None of this, however, means that Bodog is abandoning those very reliable UK sports punters, as Gustafsson explains, “Bodog.co.uk can offer a totally different product to a totally different audience and while we will still offer sports betting the all-important casino customer will be our main source of revenue.”

 

ABOUT CASINOS ONLINE

logo2

The team behind CasinosOnline consists of casino experts united in their desire to spread knowledge to a wider audience. The aim is, and always has been, to help even the most inexperienced players gain their footing in this exciting industry.

The enthusiastic members dedicate time and energy to the creation of potent and insightful content. With years of experience in various fields of this industry, our expert authors know precisely what to look for while searching for casino quality.

LEAVE A COMMENT

Your email address will not be published. Required fields are marked *

Best Online Casino By Country

Although most casinos online are inherently international, some of them specialize for certain markets. If you’re looking for the best casino for your country or area, you’ll find it on this page. The CasinosOnline team reviews online casinos based on their target markets so players can easily find what they need.