The Premier League Darts Series is one of the biggest tournaments of the darting year second only to the World Championships, and this years event will have a new sponsor as the online gambling and sportsbook company Betway have agreed a deal with the Professional Darts Corporation (PDC).
This years event commences on Thursday 6th February at the Echo Arena in Liverpool and it will be the first time that Betway have sponsored such a large sporting event, and they will join fellow gambling and sports betting companies in sponsoring darts events in the UK, companies like Ladbrokes, William Hill, BetVictor and Coral.
Bob Dutnall is the Executive Director at Betway and he had this to say regarding his companies new sponsorship deal. He said, “This sporting event, which has international appeal, has become a top event in the darts sporting calendar. The sponsorship adds to our brand in online sports betting where we are building a leading position.”
The weekly event will visit major town and cities across the British Isles in the coming weeks with the final taking place at the O2 Arena in London on Thursday 22nd May. Leading players like Phil Taylor, Adrian Lewis and Raymond van Barneveld will again be taking part, as will the defending champion and new World Champion Michael van Gerwen, and Dave Chisnall and Peter Wright will be making their débuts in the prestigious competition.
Betway may not be as big as the likes of Ladbrokes, William Hill, BetVictor and Coral, but with this new deal their exposure is sure to reach new heights over the next four months, with all venues likely to sell-out well in advance.