Betfair Signs Deal With Amaya To Expand Game Selection

Betfair Signs Deal With Amaya To Expand Game Selection

Staff Writer
August 2, 2012

Gaming specialist Amaya Gaming Group Incorporated has received a three-year licensing deal with Betfair. Both companies have signed the deal that will ensure that betting exchange and online casino operators who choose to work with Betfair will get a wide selection of games.

Amaya revealed that proprietary and branded games will be provided through an Openbet integration of the Betfair Arcade. It is designed to complement what is already existing in the arcade to give patrons a variety of games to choose from.

Betfair has recently broadened its service as it premiered their native Android app and partnering with StreamBase Systems Incorporated to provide real-time game analytics. It deals with about seven million transactions everyday from four million registered customers living in different parts of the world. This remains true even with having their licenses held in the US, Italy, Denmark, Malta, Gibraltar, and Tasmania.

“We are pleased to welcome as a customer such a well recognized brand in Betfair,” according to Senior Vice-President for Amaya Interactive, Ian Price. He added that they have confidence that their growing list of top-of-the-line games will allow Betfair to broaden their client base through enhancing the customer experience on their arcade site. Price had hoped that they will be working with Betfair for many years to come.



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