On August 11th All Slots Casino launched its redesigned website (www.allslotscasino.com), which offers players a number of design and technology enhancements that make the gaming experience more enjoyable and allow players to more easily explore the casino’s more than 450 exciting games.
Among the most significant changes that players will recognize immediately is that at login the software identifies the player and automatically populates relevant fields, including language, currency, the most popular game in that market and personal games history. This information is also maintained seamlessly across both PC and mobile platforms.
For players who are new to the casino the offerings have been made more attractive through enhanced graphics, improved layout and a more intuitive visitor flow that invites exploration. Promotions and sign-up offers are prominent, easy to understand, and compelling. New games, banking and onboard help are clearly distinguished and visible from every screen.
The driving force behind the site redesign was a concerted effort to view navigation from a player’s perspective. If players, or prospective players, can’t find what they’re looking for easily, quickly and without a lot of click-throughs, they will lose interest and go elsewhere. The goal is to make the experience enjoyable, uncomplicated and very visually appealing. When these fundamentals are in place the likelihood of increasing both numbers of new players and player retention is significantly improved.
The All Slots site now meets or exceeds the standards that today’s online consumers have come to expect, including auto-populated and as-you-type fields. These improvements rightly convey to a player that we know who he or she is, we value them as a visitor or consumer, and that we want them to come back.
Another enhancement that should improve both player acquisition and retention is message customization that provides a player with specific billboards best suited to his profile, such as geographical location, language, returning player/guest, VIP, and bTag. Additionally, direction to mobile play (the largest growth market) is much more prominent, featured on the start menu, a designated billboard and on a side widget.
All Slots Casino is extremely excited about this site launch and is proud to have put forth considerable effort to improve the players’ experience. To encourage new players to register, All Slots is offering attractive bonuses of up to 500 credits during the first week of play. The casino looks forward to collecting and analyzing feedback on the site as it becomes available.
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