Online gaming specialists 32Red have been increasing their awareness over recent months with a number of sponsorship deals. They have recently struck deals with both Crawley Town and Newport County in the English Football league, and they have also struck an agreement with Nottingham racecourse too. Now they have are sponsoring late night Television with Channel 4 too as they are sponsoring Late Night Film on Film4.
The new deal with Channel 4 will see the 32Red logo's splashed across TV screens across the UK on a nightly basis over the next 12 months, as they will be sponsoring both the 11pm and 1am film every night of the week.
Mark Quayle is Head of Marketing at the gaming company 32Red and he has had this to say about his companies latest sponsorship deal. He said, “We are thrilled to sponsor the Late Night Film on Film4. It was an obvious choice for us. It is the first of many major TV sponsorships for our flagship brand, 32Red Online Casino and we are confident that the association with such a strong brand will hugely increase the awareness of 32Red in the UK.”
Rob Ramsey is the Partnership Leader at Channel 4 and he is “delighted” to be going into partnership with such a well known gaming company such as 32Red. He said, “We are delighted to welcome 32Red on board as a sponsor of Channel 4. The ‘Late Night Film’ is very popular with our audience and we believe this partnership will be a great success”
This latest sponsorship deal is yet more great exposure for 32Red, as they look to close the gap at the top of the UK gaming market on William Hill and Ladbrokes.