32Red is the Newest Member of Kindred Group Family

32Red is the Newest Member of Kindred Group Family

Staff Writer
March 2, 2017
Kindred Group expands their portfolio of brands with the acquisition of 32Red.

Europe’s leading online gaming business, Kindred Group, has bought 32Red Online Casino for staggering £175.6 million, which will further increase its family of brands.

Unibet, Stan James, Maria Casino and Bingo.com are just some of the names that are part of Maltese Kindred Group, which operates in more than 10 European countries as well as Australia.

Kindred Group CEO, Henrik Tjärnström, expressed his satisfaction with the new acquisition, once again confirming the firm’s plans to expand its business. He also stated the Kindred Group’s intention to further develop the British online casino licensed in Gibraltar.

32Red offers a wide array of online gambling options, including online poker, bingo and sports betting, and operates in the UK, Gibraltar and Italy. Last year’s income was £62.3 million, almost a 25% increase when compared to 2015.

Kindred Group now owns 71.1% of 32Red or more than 60 million shares.

32Red chief executive officer, Ed Ware, said he was proud of the growth achieved in the UK and, especially, Italy. Ware is looking forward to working with Kindred, since the two companies have similar business philosophy and motivation for success and is sure 32Red will be a valuable asset to the Group.

About Kindred Group

Kindred was founded as Unibet in 1997 and quickly became the first operator in the UK with bets taken over the phone. By 2002, the company had over 200,000 customers in more than 80 countries around the world.

By the end of the first decade of the 21st century, the company had strengthened the brand with the launch of mobile applications and Live Casino.

Last year, Unibet Group was renamed Kindred and with 13 brands in its portfolio, it now has more than 1 million customers worldwide.



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