32Red and Swansea City To Part Company Despite Recent Successes

32Red and Swansea City To Part Company Despite Recent Successes

Staff Writer
March 25, 2013

Gaming giant 32Red have today announced an end to their four year partnership with Welsh football club Swansea City, despite having a deal in place until the end of the 2014 season. The news will come as a big blow to the Gibraltar based gaming company and it comes just days after they announced a profit for the third successive year.

Leigh Dineen is the Vice-Chairman of Swansea City and he was quick to praise 32Red for their involvement with his football club. Mr Dineen said, “I’d like to place on record the club’s enormous thanks for the support that 32Red has given us over the last four years. It has been a pleasure to deal with and played an important factor in our progress.”

Swansea City have come from no where in recent years to be one of the leading clubs in The English Premier League, just 11 seasons after nearly going out of business and leaving the Football League altogether. At the time of writing they lie 9th in the table and are enjoying one of the most illustrious periods of their 100 year history. Their partnership with 32Red started four years ago, in 2009, and this season they have won the League Cup for the first time, a victory that will see them play in Europe next season.

Ed Ware is the Chief Executive Officer for 32Red and he had the following to say about the news regarding the amicable spilt between the two companies. He said, “It's been a fantastic relationship with the Swans. Our association has coincided with Swansea City's most successful period ever so far. We will look back on the partnership fondly and wish the club the very best of luck for the future.”

When Mr Ware was asked about the companies progress over the last few years he said, “The company has enjoyed another year of considerable progress thanks to the focus and drive of the 32Red team.”

Both Swansea City and 32Red find themselves in much better health today than when they joined forces four years ago, and there is no reason why both of them cannot continue their progress despite their four year relationship coming to an end this coming May.



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