32Red are establishing themselves as one of the leading gaming companies in the UK, and they are now closing the gap to leaders Ladbrokes and William Hill at the top of the pile. Thanks to their latest sponsorship deal announced over the weekend they are sure to close that gap even further as they are now all set to sponsor the All Weather Horse Racing Championships in the UK, an event that starts on 26th October 2013.
All weather racing in the UK has always been seen as the poor relation to the more lucrative Flat and Jump racing that dominates the UK racing scene, but with this new deal prize money and the image of the all weather racing will be raised to increase entries both on the track with more owners entering their horses in races, and off the course with more people paying to attend race days at the four all weather tracks in the UK.
Head of Marketing for the 32Red Online Casino brand is Mark Quayle and he had this to say about the new deal. He said, “We are delighted to be part of the All Weather Championships. 32Red.com has sponsored more than 1,500 horse races since 2004 and it was an obvious choice to add to this total with this great initiative. We find that horse racing offers us excellent commercial opportunities as we strive to provide our customers with the very best gaming experience on the web, combined with the opportunity to bet on horse racing and other sports through 32Red Bet.”
Ladbrokes, Corals and Bookmakers.co.uk have also joined 32Red in this new initiative, all of whom have promised to increase prize funds and the reputation of all weather racing, something that Jim Allen the Director of Racing was very grateful for. Mr Allen said, “We are very grateful for the support we have received from our four new sponsor partners. They all share in our vision to re-launch All Weather Racing in Britain and improve the attractiveness and competitiveness of the sport.”
The new Championships will start on Saturday 26th October at Wolverhampton Racecourse and run through until Good Friday 2014 where Lingfield Park will hold the final meeting of the inaugural event, the first ever race meeting to be held on Good Friday in the UK.