Mobile device data provider Worldlink Group has announced on Monday that they have just finished signing a deal that would make them official betting and gaming partner of three English Premier League clubs. One of the three clubs was revealed to be Sunderland.
Last month, they have also sealed a deal as official sports betting and gaming partner for Ryman League. The London-based provider will be creating and overseeing club-specific online and mobile betting portals for each UK regional soccer group teams. They will be working together with BetButler.co.uk.
Worldlink Managing Director Neil Riches was thrilled when he announced their partnership with Sunderland. Riches had said that they were looking forward to serving fans of Sunderland an enhanced system and experience. They’re also keen on developing a long-term relationship with the club considering it has quite an international reputation.
Their agreement with Sunderland has a span of three years starting at the 2012/13 Premier League season. With BetButler.co.uk, they will be creating mobile and desktop applications for betting. Fans will then be able to access over 60 bookmakers to give them the best odds available.
Sunderland Chief Executive Officer, Margaret Byrne, also expressed their delight with their Worldlink partnership. She stated that Worldlink was able to impress them through their product and their commitment to creating long-term partnerships. Adding to her statement, she said that they were looking forward to a successful partnership for the coming three years.
Wordlink’s deal with Sunderland states that they will have to meet a requirement in financial commitments. It also states that it will finance such financial obligations. International Marketing Director for Sunderland, Mike Farnan, said that Worldlink is bringing new technology to the betting and gaming world.
This is exactly what Sunderland had envisioned when they established their commitment to partnering only with top international brands. The providers will give fans of Sunderland a chance to access possible products and services.
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