Mr Green Goes Live in Denmark
Denmark’s gaming watchdog Spillemyndigheden has announced it has granted a gaming license to Swedish online gambling company Mr Green.
Founded in late 2007 and launched in 2008, Mr Green today operates in twelve countries around the globe, offering a wide variety of popular casino solutions, including live casino and online casino games.
Increasing Its Presence in Denmark
The company first entered the Danish market in April last year, after it purchased Dansk Underholdning for a consideration of $9.79 million. After the transaction was successfully completed, Mr Green also became the new owner of Dansk Underholdning operated gaming brands bingosjov.dk, bingoslottet.dk and balletbingo.dk.
After Mr Green received the license, the operator went live on December 28, 2017, which means punters in Denmark can already enjoy the company’s extensive portfolio of high-quality releases.
Commenting on the latest move, Per Norman, Chief Executive Officer of Mr Green & Co AB, the parent company of the group, said the launch was an important step in the company’s strategy to grow geographically. He emphasized the importance of the Danish market, which represented an important criterion for Mr Green when expanding to new geographies.
Always Wanting More
Licensed and regulated by the Malta Gaming Authority, and with the head office located in Sliema, Malta, Mr Green has more than 220 employees and holds gaming licenses in Italy, the United Kingdom and Malta, casino license in Denmark and sportsbook license in the Republic of Ireland, with $113.1 million in sales recorded last year.
Entering the Danish market is a part of a much larger offensive which started in December when Mr Green announced it had signed a deal to buy Evoke Gaming Limited, which is expected to be completed during the first three months of this year.
The year 2017 was very successful for the company, which saw the development of the new predictive gaming tool designed to revolutionize the online gambling sector, done in partnership with Sustainable Interaction and Sebastian Gassner, the expansion of its product range to include custom bingo and keno products, as well as the new sponsorship deal with Celtic FC.