Mobile Gaming Revenues Could Rise 38% In next Two Years

Mobile Gaming Revenues Could Rise 38% In next Two Years

Staff Writer
June 19, 2014

Mobile gaming is still relatively new, but more and more people are turning to mobile gaming rather than the more traditional PC gaming platforms, so much so that mobile gaming revenues are expected to rise a further 38% in the next two years.

Jupiter Research have today released the findings of their new report, the ‘Mobile & Handheld Games: Discover, Monetise, & Advertise report. It claims that mobile gaming revenues will be worth in the region of $28.9 billion by 2016, some 38% up on the current figure.

The report claims that mobile gaming users, with tablet users in particular, will spend far more on their in game purchases than those of smart phone users because of the enhanced game play that tablet devices offer. The report also claims that because of the enhanced game play and greater graphics on tablet devices the migration from more traditional portable devices like smart phones to tablets is greater than ever before.

The report went on to say that gaming developers are doing their utmost to increase lifetime value through various different guises including analysing, re-engaging and monetising users, all of which should see far bigger return on their investments. Also Jupiter Research claim that dedicated hardware will help users embrace more with their devices, again with users spending more on their in game purchases.

Do you think the mobile gaming market will increase further as Jupiter Research claim it will, or do think it has peaked already and in the future it will go into decline?



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