Italy’s Online Sports Betting Market Skyrockets in November

Italy’s Online Sports Betting Market Skyrockets in November

Staff Writer
December 11, 2017
More good news for Italy facing sports betting operators
Italy's online sports betting market sees amazing results in November.

Italian news agency Agimeg has released the latest numbers for November which reveal the country's combined retail and online betting market recorded a 78.2% increase in revenue when compared to the corresponding period of last year, for a total of €147 million.

Online betting took home €61 million during November, which represents a staggering year-on-year jump of 89%, with online turnover at €505.4 million – 30.7% more than in November last year. Since the beginning of the year, Italy's online turnover reached €5.2 billion (40.5% up from last year), while online betting revenue recorded a growth of 46% to €473.3 million.

Numbers Going Up

Bet365 can be satisfied with the latest results since the online gambling operator has once again claimed the leading position in the Italian sports betting market.

The company was far ahead of its market rivals with a 16.1% share of the entire betting turnover, followed by Snaitech with 11.5%, Eurobet with 10.6% and SKS365 with 10.45%.

Bet365 also dominated the online betting market, accounting for 28.6% of the overall online turnover and 16.8% of revenue, while its closest rival, SKS365's Planetwin365 recorded turnover of 9.7% and 13.3% of revenue.

Lottomatica finished the month as the online casino top dog with a market share of 9.4%, followed by Sisal with 9.1% and PokerStars with a share of around 7%. Bet365 barely made it to top 10 with a modest 2.9% share.

A Good Month

When it comes to overall casino revenue, it recorded a year-on-year jump of 16.8% to €48.2 million.

Tournament online poker fees increased by 3.1% to nearly €7.2 million. The StarsGroup-owned PokerStars was the undisputable leader in this vertical with a market share of 67.7%, while Snaitech and Sisal were far behind with 5.5% and 2.9% respectively.

Online poker game revenue dropped by 5.5% to €5.8 million, with PokerStars grabbing a staggering 43% stake of the pie. Lottomatica managed to take home 7.6% of the cash games, narrowly beating out SKS356's 7.5%.

Italy signed a poker liquidity sharing deal with France, Portugal, and Spain this summer, but its participation in this deal could be postponed for at least year, or at the very least until the general elections in April. Many politicians voiced their concerns over this agreement,  with Lottomatica and other local operators also expressing their doubts about the plan.



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