Cogetech, an Italian betting and gaming company has closed a deal with AC Milan to function as a premium partner for the Serie A giants. The deal runs for the 2012/13 season and will see Cogetech develop a Milan poker room on its IziPoker.it platform. Cogetech branding will also show up on pitch side hoardings and on the club’s website and social media channels.
Fabio Schiavolin, Cogetech CEO stated that “This partnership with Milan falls under the new strategy we had outlined for sponsorships for the year,”
“Our aim is to be constantly present and far reaching in the world of Italian football. To become a premium sponsor of the most successful club in the world makes us very proud and is a huge achievement for our company. AC Milan are universally considered a dynamic and well-structured club, as well as being an excellent team, capable of withstanding from a professional point of view our communication strategy.”
“We will make the Milan model available to them. That is; a laboratory of ideas, initiatives and activities created especially to guarantee maximum visibility and communication. We can offer unique content that will maximise the sponsorship deal. That is why we are the leaders amongst the Italian clubs in attracting the big multinational and national companies.” Vice-president and CEO of AC Milan, Adriano Galliani added.
Milan currently lie ninth in the Serie A table but are in a position to advance to the knockout stages of the Champions League.