Bally Technology signs agreement with SHFL Entertainment

Bally Technology signs agreement with SHFL Entertainment

Staff Writer
November 13, 2012

Bally Technologies Incorporated an online and land-based casino games and solutions company has signed an agreement that allows it to offer customers table-game content from fellow American firm SHFL Entertainment Incorporated.

Las Vegas-based Bally mentioned that the deal will see ‘best-in-class online casino table-game content’ from SHFL Entertainment made available to users of its iGaming Platform, which will allow them to ‘deliver top offerings in online casino table games to their players’.

Business Development Vice-President for Bally, John Connelly said “We are pleased to have entered into this agreement with SHFL Entertainment,”

“One of Bally’s commitments to our interactive customers is to provide them with best-in-class content from the leading licensed suppliers from around the world. Operators will have the ability to choose from an array of world-class content, enabling them to maximise their revenue and competitive advantage. The products we can now offer from SHFL Entertainment furthers our ability to fulfill this commitment.”

Integrated with core patron, slot management and business intelligence systems, Bally declared that its open iGaming Platform enables land-based casinos to offer customers social and wager-based poker, table games, video slots, sportsbetting and social connection services. The Golden Nugget venues in Las Vegas and Atlantic City recently became the first to take advantage of this service via the domain while Mohegan Sun casinos in Uncasville, Connecticut, and Wilkes-Barre, Pennsylvania, are also to make use of the innovation along with 4 sites owned by American Casino and Entertainment Properties.

Chief Strategy Officer for Las Vegas-based SHFL Entertainment, Louis Castle said “This agreement with Bally and its business-to-business focus in the online interactive market fully aligns with our strategy to leverage our renowned proprietary table games brands online,”

“Our online content is comprised of the same offerings that have proven to be so successful in land-based casinos including Three Card Poker, Casino War, Let It Ride, Ultimate Texas Hold’Em, our popular side bets and our progressives to name a few.”



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