Yggdrasil Inks Strategic Franchise IP Licensing Deal with Flow Gaming

Yggdrasil Inks Strategic Franchise IP Licensing Deal with Flow Gaming

Staff Writer
April 14, 2020

Industry-leading online casino supplier Yggdrasil Gaming has penned a contract with Flow Gaming. Under the Franchise agreement, Yggdrasil will gain more control over its B2B iGaming operation. As a result, it will also optimize its market roadmap offering.

The Whole Nine Yards

The actions that follow will be a part of the Franchise licensing agreement. Consequently, Flow Gaming will gain access to Yggdrasil’s award-winning portfolio. Additionally, Flow Gaming will be included in the whole end-to-end development process. What’s more, other benefits encompass:

  • The new GATI product (Game Adaption Tools & Interface)
  • Game promotional tools via BOOST™, and
  • Access to content created by YG Masters partners.

As for Flow Gaming, it will be able to offer its own game content for distribution to its targeting market. As a Franchisee, it will collaborate with other Franchisees on a global level.  What this will do is boost the territorial reach and drive incremental revenue opportunities.

Flow’s Target Market

Flow Gaming aims to be the leader in Asian markets by distributing casino technology and next-generation services. The platform has the power to deliver the best slots with the most advanced back office and reporting tool.

The aim has always been to surpass rivals in the competitive market. Over the years, Flow has acknowledged the importance of strategic partnerships.

Peter van Tuyl, Chief Operating Officer of Flow Gaming, was ecstatic to see the deal go live. “Yggdrasil is one of the companies we have had our eye on for a long time. They have fantastic content that will do well with our Asian customer base.”

Björn Krantz, Head of Publishing at Yggdrasil, said the company was happy to “sign this strategic Franchise partnership with Flow.”

Furthermore, Krantz described the Franchise concept.

“In the Franchise package everything that has been created by Yggdrasil over the past seven years is delivered. All the innovation, all the development, knowledge, experience and on-going support as a complete out-of-the-box games platform solution. As such, the Franchise solution is the enabler for partners around the world to take full control of their iGaming business and facilitate next level business collaborations.”



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