William Hill are enjoying a period of success right now as they have recently announced improved figures of growth for the first period of this year, as well as recently announcing a long term deal to open a new sports book branch at the Downtown Grand Casino in Las Vegas. On the top of those two announcements they have also announced an extension to their sponsorship of The Scottish FA Cup as well.
William Hill first signed a deal to sponsor the premier cup competition in Scotland in August 2011, a deal that was for three seasons which would run until the end of the 2014 season. Today they have announced a deal that will now see them sponsor The Scottish FA Cup until the end of the 2016 season.
Kristof Fahy is the Chief Marketing Officer for William Hill and he had the following to say about the extension of the deal. He said, “It's a great honour for us to be associated with the Scottish Cup and we're delighted to be in a position to extend our relationship with the oldest association trophy in world football. We're very excited about this new deal and look forward to working with the fans, clubs and Scottish Football Association to make this great competition even bigger and better over the coming years.”
Scottish Football was left reeling last year when Rangers were demoted to the Third Division, but they will now be in the Second Division next season and hope to be back in the Scottish Premier League in a further two seasons time. With the good news today about the new sponsorship deal Scottish Football looks to heading in the right direction again.
Stewart Regan is the Chief Executive of the Scottish Football Association and he is “delighted” with the new deal. He said, “We have been absolutely delighted with the partnership with William Hill and especially pleased that it has today reaffirmed its commitment to Scottish football by extending its contract as title sponsor of the Scottish Cup. In a tough economic climate for Scottish football, it is reassuring that one of the United Kingdom’s most established brand names has demonstrated that it is a passionate and imaginative supporter and champion of our game.”
Who knows when the current agreement comes to an end at the end of the 2016 season Rangers could be back playing in the Premier League and in the final of the Scottish Cup. William Hill will be hoping so, and they will be hoping that they are playing Celtic in the final too, as they are games that attract attention from all over the globe, attention that will give William Hill even more positive exposure.
