Supreme supplier of casino software Pragmatic Play has a new partnership on the horizon. Namely, Pragmatic has teamed up with Endemol Shine Gaming. Together, the duo will soon launch casino content related with legendary TV show Peaky Blinders.
Red Right ‘And
The contract will last five years. Under the agreement, Pragmatic Play will have the rights to launch:
- The Peaky Blinders online slot
- Live casino
- Instant win scratch cards and
- Virtual sports
The first produce will be set in motion in May 2020. Arguably, that might be the branded online slot. The deal will include both the UK and the US.
Anil Mistry, director of games and gambling at Endemol Shine Group, said it was great to work with Pragmatic Play.
As for the award-winning TV series, Mistry commented:
“It’s one of our most iconic and promising brands and we are excited by the potential of this partnership.”
Peaky Blinders is a prize-winning BBC One and Netflix show. Official brand owner Caryn Mandabach Productions and Endemol Shine Group’s Tiger Aspect Productions are te producers.
Take the Pistol and Shoot out All the Lights
So far, viewers have enjoyed 5 seasons of the show, and 2 more are coming to the screens. The program has won the 2018 BAFTA for Best Drama Series and Best Drama at the 2019 National Television Awards.
Melissa Summerfield, chief commercial officer at Pragmatic Play, commented:
“Bringing forward a title like Peaky Blinders will definitely appeal to our customers and beyond.”
Summerfield also stated that Peaky Blinders branded products would be “yet another successful addition to [their] ever-expanding portfolio.”
Endemol Shine Group has the rights to multiple globally acclaimed shows and programs like Masterchef, Mr Bean, Black Mirror, Wipeout and Hunted.
Finally, Endemol also represents a selection of global ancillary rights for Peaky Blinders which is distributed by Endemol Shine International across more than 180 countries.