Playtech, leading developer and supplier of live dealer solutions and games, has won the Casino Platform Provider of the Year award at the EGR Nordics Awards 2020. The event celebrates the most successful and innovative online gaming companies operating in the Nordic countries.
Top Casino Platform Provider of the Year in the Nordics region According to EGR
At the prime of the growth and regulatory development of markets across the region, the EGR Nordic awards recognize commercial success, game-changing innovation and best customer service amongst operators and service providers alike.
Playtech rose above strong competition to claim the prestigious Casino Platform Provider award, which acknowledges the versatility, adaptability and scalability of the company’s IMS player management platform. The award-winning IMS isuilt around omni-channel player management via single account and wallet, and it gives operators the power to optimize marketing spend, maximize cross-sell and drive safer gambling initiatives.
Becoming Stronger in the Nordics and Beyond
The judges have taken into consideration the following key developments with and additions to IMS. These are:
- The launch of the Playtech Engagement Centre, incorporating Player Journey – a journey creation tool designed to guide players towards specific goals and optimise their experience.
- The full integration of BetBuddy – an industry-leading safer gambling platform built around machine learning, powering real-time, in-game interactions with players.
- The MultiCheck Verification Gateway service, providing access to multiple verification specialists in a single request.
Shimon Akad, Chief Operating Officer at Playtech, commented:
“A year after the full regulation of the Swedish market, the Nordics region continues to offer strong potential for growth and development, so we’re delighted to be recognized by the EGR Nordics Awards panel.
IMS is seamlessly configurable to support any regulated market requirements, making it the ideal platform for operators looking to adapt to new regions and expand internationally. With a strong focus on data-driven player engagement and interaction, we’re confident IMS will continue to help our partners grow and thrive within the Nordics and beyond”.
