The Fruitful Cooperation Will Be Continued
The agreement, which has been extended for another five years, will see the supplier extend its collaboration with Mansion in the UK and Italy. This will building on a highly successful partnership across two of Europe’s leading regulated markets.
In addition to this, Playtech will get a dedicated Casino tab on Mansion’s flagship brand Casino.com.
Karel Manasco, CEO at Mansion, described the long-standing partnership with Playtech as having been built on a strong and successful relationship.
“The recent launch of our dedicated Live Casino, a unique and tailored studio space, allows us to offer a more exclusive and personalised experience for our players. With Playtech’s track record of innovation in this area, their engaging content will provide more choice to our growing portfolio and we’re very excited to continue this partnership,” Manasco said.
Thoughts on Prolonging the Collaborative Relationship
Shimon Akad, Chief Operating Officer at Playtech, commented on the close and collaborative relationship with Mansion, and how the company remains “a key long-term partner” for Playtech.
“We continue to grow with them and support their position as market leaders. Mansion’s commitment to an exclusive Live Casino space for Casino.com is a significant step in taking the company’s Live offering to a new level and creating a valuable new USP,” he said.
“Mansion’s decision to extend its partnership with us comes at a very exciting time in terms of product development, particularly with the development of our Engagement Centre and Player Journey technology. It’s fantastic to see such a key partner like Mansion actively investing time in utilising new customer engagement tools to deliver an enhanced, personalised player experience.
We look forward to continuing an ever-more successful partnership across all markets over the next five years,” Akad concluded.