The iGaming behemoth Playtech is further strengthening its reputation.
Namely, this time, Playtech is increasing its Games Marketplace Platform offering. The company will do through the integration of Quickspin, Eyecon and a couple of other developers.
Going Global
The new contract concerns some of the industry-leading content providers. As a result, the offering of the Games Marketplace will significantly grow. Alongside its increase, Playtech’s reach will expand its scale.
Anthony Evans, VP of Product Strategy at Playtech, called Playtech’s scale and distribution “a powerful offering for potential partners”. Evans emphasized of Playtech’s ability to “collaborate with the industry’s leading content providers”. Consequently, they bring about mutually satisfactory results.
The Playtech Games Marketplace allows a single platform for content discovery, configuration and insight. All licenses are available in one place.
All Games in One Place
Through the Marketplace, all the developers can deliver their gaming content on the Playtech Open Platform. Henceforth, they will gain more recognition from new players who get exposed to the portfolios.
Evans is certain that the customers will love the fresh titles.
“Playtech Games Marketplace is fast becoming the industry’s home for great content.”
This highlights Playtech’s “wider role as the essential infrastructure of the industry”.
What about Bonuses?
Another pivotal point of these agreements regards bonusing technologies. These look to create an integration that will compel both Playtech clients and they player bases.
Furthermore, the clients will be able to benefit from IMS bonusing. Additionally, they can draw profit from the Engagement Centre capabilities. All of this will build a stronger and more unified engagement experience for the players.
In other news, Playtech has recently penned a deal with Casino.com. Owing to the agreement, the online casino will have Playtech’s incredible tables in its catalogue of live casino games.
