Playtech, the world’s leading gambling technology company, announces a new international agreement with The Jockey Club. The Club is the largest commercial group in British Horseracing. The five-year deal will see Playtech develop a range of cross-product content based on the famous races operated by The Jockey Club.
According to the deal, Playtech will have rights to develop content across its best-performing product verticals. Such verticals include Casino, Live Casino, Poker, Virtual Sports, and Bingo. Customers can expect the release of the first partnership content this year. The new launch includes an RNG casino game that will be the latest addition to Playtech’s Sporting Legend suite.
James Frendo, Casino Director at Playtech, comments on Playtech's commitment to develop the most engaging branded content. By partnering up with The Jockey Club, they are able to create a full range of exceptional and exciting cross-product content.
He adds that partnering up with globally recognized brands is a key pillar of their branded strategy. Their focus is to deliver a unique and engaging responsible gambling experience to their customers.
The Jockey Club is delighted to partner with Playtech, stated Charlie Boss, Chief Commercial Officer at The Jockey Club. Playtech is a company that shares their values on putting safer gambling at the heart of their products, he adds.
Playtech has worked to become synonymous with efforts to raise industry standards in responsible business and safer gambling. Through Playtech Protect, the company has pioneered the use of research, data, and artificial intelligence to develop products delivering safer gambling interventions to customers.
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