PlayOJO, the popular online casino brand powered by SkillOnNet, has launched the second phase of its global ‘It’s Alive’ campaign in the UK today. This launch marks a bold continuation of the brand’s creative and slightly offbeat marketing strategy.
Teaming up once again with creative agency Isobel, PlayOJO brings back the playful undead theme introduced in its 2023 ‘Monster’ campaign. Only this time, it features a fresh twist focused on its live casino content offer.
The Monster Returns
The new ad is meant to breathe life into a spooky graveyard. The graveyard may look spooky but only for a while: hands rise playfully from the ground, brought to life by the thrill of PlayOJO’s live casino and gameshow-style experiences.
The eerie yet vibrant spot helps create a glowing celebration of gaming, complete with zombie hands, neon visuals, and a funky party atmosphere.
As it launches across TV and digital channels in the UK, the campaign will appear on Sky, Channel 4, ITV, BVOD, and social media first. There are also plans to roll it out to other markets like Spain, Canada, and Latin America later in the year.
The campaign is designed specifically for the live casino audience. It’s also part of a broader marketing strategy aimed to showcase PlayOJO as the fun, fair, and truly entertaining choice int eh saturated online casino landscape.
A Brilliant Opportunity for a Buzz
“This was a brilliant opportunity to extend a distinctive creative story that’s already created a buzz,” said Rob Fletcher, Founder at Isobel. “The new film keeps the unexpected charm of ‘Monster’ but ramps up the fun even further with zombie hands, neon lights, and a party in a graveyard. We wanted to show that when it comes to live casino, PlayOJO doesn’t just play differently, it comes alive.”
Peter Bennett, CMO at PlayOJO, added:
“In a category that often leans heavily on clichés and indistinct messaging, standing out creatively is essential, it’s also a key part of our brand strategy. Our work with Isobel has helped us build a creative platform that’s bold and memorable, but also consistent with our brand and commercially effective. The ‘It’s Alive’ campaign reflects our commitment to entertaining our players in ways that are as unconventional as they are on-brand.”
About PlayOJO
Launched in the UK in February 2017, PlayOJO is a challenger brand in the online casino space, built on principles of transparency, fairness, and fun. It has grown into a market leader in the UK and has successfully expanded into territories such as Ontario, Spain, Mexico, Peru, Brazil, Chile, and Buenos Aires.
SkillOnNet is a global iGaming operator behind some of Europe’s most successful online casino brands, including PlayOJO, DrückGlück, GentingCasino, Slingo.com, and BacanaPlay. Its platform features over 6,000 slot and live table games from top suppliers including Microgaming, NetEnt, Evolution, Yggdrasil Gaming, and Big Time Gaming.
