Slots developer Play’n Go has commented on a number of operators and affiliates behavior during the global coronavirus (COVID-19) pandemic.
The reason for that was that they used the provider’s marketing material to capitalize on the COVID-19 outbreak.
Making the Light of a Serious Situation
The company noted that the vast majority of its customers have been offering its content in a “socially responsible manner”.
However, some of them used its commercial material in combination with marketing campaigns to profit on the current Coronavirus pandemic.
The supplier did not reveal any of the parties involved. Though, it said that the campaigns in question were attempting to encourage gamblers to increase their gambling activities during the outbreak.
Addressing Concerning Marketing Material Related to COVID-19
The company doesn’t want anything to do with those who “overtly seek to exploit the current COVID19 pandemic.”
“Play’n GO strongly condemn anyone seeking to profit from the pandemic,” the statement said.
They ask that immediate steps are taken to discontinue any such activities. Furthermore, they reserve the right to take additional measures to make sure this happens.
Advised to be Socially Responsible
Recently regulators have been advising their licensees to stay away from using the current pandemic as a marketing tool.
These are regulators such as the UKGC, the Malta Gaming Authority (MGA) as well as Denmark’s Gaming Authority (Spillemyndigheden).
In fact, British Gambling Commission chair Neil McArthur issued a message to online gambling operators. He wanted to remind them of the importance of consumer protection and responsible marketing amid the coronavirus development.
In addition, McArthur reminded licensees of the importance of compliance with license conditions and codes of practice.
Moreover, he told them to still be compliant with license conditions and codes of practice.
“If we see irresponsible behaviour we will step in immediately,” he warned.
Though the current climate is unprecedented, gambling operators must “play their part in making sure that people are kept safe.”