According to the latest press release, On Air Entertainment’s content is now exclusively available in the Dutch market. The promising live software provider has made significant strides to join the prosperous market in the Netherlands.
However, this is not the company’s first rodeo: in the past eight months, they debuted in nine different markets. Read more about the Dutch market launch below.
On Air Entertainment's Rapid Expansion Strategy
On Air is an exclusive live casino games provider owned by Games Global, which recently acquired Microgaming.The company's main strategy is to create a dedicated Dutch-themed environment with user-specific interfaces. Casino enthusiasts from the Netherlands can enjoy live table support based around their user experience. On Air states that their launch dates will happen across a number of tier-one brands.
Consequently, operators from the Netherlands will be able to access a vast collection of live casino games. These include live roulette, blackjack, speed roulette as well as various bespoke tables. Additionally, with the upcoming release of Auto Roulette, Eclipse Blackjack and 9 Pots of Gold, Dutch casino users will enjoy an expanded catalogue.
Business Development Manager at On Air Entertainment Dejan Loncar has expressed his satisfaction with the Dutch casino market. He remarked that, since the Netherlands is one of Europe's largest live dealer markets, On Air games perfectly fit its elevated player experience.
Additionally, he said:
“By combining a dedicated Dutch studio environment with a seamless user interface and specific table support, we have the blueprint for providing a compelling, engaging and highly entertaining live casino product that meets the exact requirements of Dutch players.”
The Future Is On Air
On Air Entertainment’s debut in the Netherlands is by no means their stopping point. Over these eight months, they have proved that their live games are a hit across the entire European casino market. This debut marks their ninth market appearance in Europe, having previously joined Denmark and Sweden.
They have come a long way since November last year and have since developed 40+ live tables. Their success and ambitions will most assuredly take them to a larger European market. Their certifications in the UK, Greece, Latvia, Malta, Ontario and the Isle of Man are proof enough of his.