Leading innovator in the iGaming industry NetEnt has penned a contract with Blueprint Gaming. The agreement aims to distribute NetEnt casino games across the regulated UK market.
NetEnt expects its content in arcades, bingo halls, licensed betting offices and pubs in the first half of 2020. Thus we cannot wait for the Q1 and Q2 results for 2020.
NetEnt to Rule Britannia
The Stockholm-listed casino provider is targeting the expansion among British audiences. The company is already established in the region, but now looks to strengthen its presence.
Under the agreement, Blueprint Gaming will launch the NetEnt catalogue of mesmerising, graphically impressive games. The stunning games will be available across its network of retail gaming machines in arcades and bingo halls. Additionally, licensed betting offices and pubs across the UK will host them, as well.
The contract is a long-term deal. The first games will turn up at the premises in the first six months of 2020.
Crucial Contract
NetEnt already named this partnership as “landmark deal” for the firm. The Swedish company is on a quest to “build brand awareness and new revenue streams from new product verticals”.
Andy Whitworth, Chief Strategy Officer at NetEnt, commented, “Blueprint are the market leader in the UK. We are delighted to expand our reach with them.”
The Blueprint Gaming representative seemed just as thrilled.
Matt Cole, spokesperson for Blueprint, said, “The ability to offer our customers the content from NetEnt is an exciting opportunity.” The Blueprint Managing Director added that they are happy to be working closely with NetEnt long-term.
NetEnt and Blueprint will focus on offering UK players a “truly compelling variety of market leading content”.
On Blueprint Gaming
Blueprint Gaming is a part of the well-known German Gauselmann Group. The blue firm has headquarters in Nottinghamshire. It designs and launches its own slot titles. The most popular of them include Vikings Unleashed Megaways, Return of Kong and Celtic Football Club.
