NetEnt has recently inked a deal with FashionTV Gaming Group, the exclusive licensor for the FashionTV brand in iGaming.
The supplier will develop an original slot inspired by the leading fashion and style channel’s hit song ‘I Want to be a Trillionaire’, featuring FTV star Anja J.
Getting Ahead in Their Mission
The recently founded FashionTV Gaming Group has been enjoying success in the gaming industry so far, after introducing the luxury of FashionTV to the online world.
This collaboration is motivated by the company’s goal to gain the global recognition of the FashionTV mega-brand and its international network, which has over two billion viewers.
Shai Kaplun, COO at FashionTV Gaming Group stated:
“At FashionTV Gaming Group we are committed to blending the high lifestyle and luxury of our brand with the unique thrill of the online casino experience.
The COO added: “NetEnt’s unrivalled ability to deliver world-class slot games that are always a step ahead of the competition makes them an ideal brand to business partner to further our presence in the gaming industry.”
Adding Something Different to their Portfolio
Bryan Upton, NetEnt Director of Games noted FashionTV has something different to offer to the online casino sector, referring to “its brand identity, its reach, the power of its global network,” along with “its understanding of how to create engaging and unique content”.
“Our partnership hopes to combine our unequalled ability to work with brands, with FashionTV’s sheer global recognition and marketing power,” he said.
New Slot about FashionTV’s Song Coming Soon
Upton added that NetEnt will create a slot based on the fashion and style channel’s song ‘I Want to be a Trillionaire’.
“The ‘I Want to be a Trillionaire’ song is loved by millions of fans all over the world and we look forward to bringing ‘The Trillionaire’ game, inspired by this popular song, adding a touch of glamour and bling to our industry-leading portfolio,” he said.
