LeoVegas Achieves Better Customer Experience with 12-Brand Migration

LeoVegas Achieves Better Customer Experience with 12-Brand Migration

Staff Writer
April 7, 2020

After the Bingo integration with Pragmatic Play, LeoVegas is moving on to other big things.

The award-winning online gaming operator has implemented its UK-facing brands onto the in-house platform. Earlier, these Rocket X brands were part of a third-party platform.

A Cost-Saving Strategy

Aiming to cut down on expenses, LeoVegas integrated these brands onto the proprietary platform. Consequently, the company will achieve annual savings of €3.7 million. Some of the new members of the LeoVegas technical platform include:

  • 21.co.uk
  • Bet UK
  • Pink Casino

Gustaf Hagman, group CEO of LeoVegas, called this an important milestone for the entire group. However, it’s even more important for the technology organisation and all of our employees who work in the UK market.

“I am incredibly impressed by how the migration was carried out in a short time and during a period and situation in which our people are working from home.”

The Power of the Lion

Hagman continued, “It shows that our culture of empowered and determined employees is a competitive advantage.”

LeoVegas CEO highlighted that the migration makes the brand even more scalable. “Our brands in the UK will be able to benefit from all the innovation that is developed on our platform.”

One such example would be LeoVegas’s recommendation engine, a big success of the brand. Thanks to this one, and other features, the clients in the UK will have a broader scope of games. Additionally, more payment options will be on offer, and the website as a whole will be faster. The same applies to the LeoVegas mobile app.

After the boost of the Bingo network, this ground-breaking deal will further enhance the reputation of the company.

“We have high aspirations for our brands in the UK. With the vision of being “King of Casino in all their markets”, the migration is a great step for LeoVegas.



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