Ladbrokes and Playtech Announce Major New Deal

Ladbrokes and Playtech Announce Major New Deal

Staff Writer
March 11, 2013

When it comes to online gaming there are many different websites available for us to play our favourite casino games with Ladbrokes being just one of them. Today Ladbrokes have announced a major new deal with Playtech, a deal that will see them introduce 200 new casino style games to their website later this year.

Ladbrokes are already an extremely popular brand and this new deal will see them go from strength to strength, especially the digital side of their business, something that Playtech Chief Executive Mor Weizer was quick to recognise. Speaking earlier today Weizer said, “Ladbrokes is one of the largest and most respected brands in the betting and gaming industry, and we are delighted to have secured the opportunity to play an important role in accelerating the growth of its digital business.”

A spokesperson for Ladbrokes had the following to say about the new deal, “The tie up with Playtech represented the next phase in the re-invigoration of our digital business.”

Once the news broke this morning both Ladbrokes and Playtech saw their stock rise, with Ladbrokes showing a 6% increase and Playtech 3%. In recent years Ladbrokes have fallen behind one of their main rivals William Hill, but last year they made a comeback announcing operating profits of £31million from its digital business, so the news today will come as a welcome boost to their shareholders.

In 2012 the sportsbook section of Ladbrokes rose by 9%, an increase that saw their revenue rise to a staggering £178million. Coupled with the digital section of their business things are certainly on the up for Ladbrokes and with the announcement today they look as though the future is secured for many years to come.



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