British actor and comedian, Johnny Vegas, is the new star of LeoVegas’ new advertising campaign in the UK, it has been revealed.
Entitled “Double Brand Ambassadors”, the ad will see Vegas, famous for his parts in comedy series “Ideal” and “Benidorm”, partner with Leo the Lion, and it is more than obvious why this actor was chosen for the role.
The goal of the new TV campaign is to show why LeoVegas is the “King of Mobile Casinos”, since this operator offers more slots and games when compared to their market rivals.
With the dynamic duo, LeoVegas wants to add a touch of humor to its campaign, creating a unique and instantly recognizable advert, with the ultimate goal of bringing their business to a higher level.
There are many who think casino advertising has become way too uniformed, which certainly can not be said for the new campaign.
Shenaly Amin, UK Country Manager stated it was a great pleasure working with a professional such as Johnny. The new ad has already been launched on ITV and Channel 4.
About LeoVegas Casino
Founded in 2011, LeoVegas has quickly established itself as one of the leading names in the online gambling industry. The rapid growth was achieved thanks to the increase of smartphone use and the policy of the company, which focused primarily on mobile platforms.
Based in Stockholm, Sweden, the company employs more than 350 people and today is the leader in mobile gaming, closely working with the top industry providers.