Jelly Entertainment and Light & Wonder Sign Landmark Deal

Jelly Entertainment and Light & Wonder Sign Landmark Deal

Staff Writer
May 24, 2024
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Light & Wonder Jelly New deal

Light & Wonder has signed an important deal with Jelly Entertainment. Thanks to the newest deal, B2B game supplier Jelly will gain access to a wide network of strategic operators thanks to Light & Wonder.

Among the perks these two companies get are exclusive access to a range of operators and to the popular Light & Wonder aggregation platform.

Access to the Light & Wonder Platform

Business deals and strategic partnerships are important for all studios and companies working in iGaming. Jelly understands that, which is why they are always busy creating new potential partnerships and making deals with iGaming pioneers.

The latest in a string of successful deals is with Light & Wonder, one of the industry’s leading cross-platform companies. Light & Wonder has a wide network and aggregation platform, and starting today, Jelly content joins illustrious providers already delivering their content to the platform.

With this deal, Light & Wonder operators will gain a chance to add some of the most popular Jelly releases like Midas Riches, Elixir of Wealth and Wicked Riches of Oz to their lobbies. Their upcoming release, Muertos Fortune, is also included in the deal between the two companies.

Strongholds for Jelly

Thanks to the new contract, Jelly gets a chance to cement its position in its core markets. The UK, Italy, and Spain are the three key markets in which Jelly gets to reestablish its presence.  But that’s not all. Jelly also gets access to Columbia and Peru, two previously inaccessible markets for Jelly Entertainment. There is no doubt the future is bright for Jelly, especially as they link up with Light & Wonder.

Steve Mayes, Senior Director of Digital Partnerships at Light & Wonder, commented on the deal: “We are delighted to be working with Jelly Entertainment and are looking forward to offering their high-quality content across our network. “

Mayes added, “Elevating emerging and upcoming game developers is a top priority for us and we are particularly excited to showcase Jelly and their great gaming experiences now available on the Light & Wonder platform.”

On the other hand, Jelly officials have spoken too.  David Newstead, CEO of Jelly, added: “We have challenged ourselves to grow the Jelly brand and reach more players than ever this year and our new deal with Light & Wonder will certainly help us achieve that. With this new agreement in place, we are in a strong position to continue on our path of growth with the world’s biggest casino brands.”

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