Gaming Profits Rise in Portugal

Gaming Profits Rise in Portugal

Staff Writer
May 22, 2018
Portuguese market on the rise
Portuguese gaming market enjoys record results.

The latest data has revealed that gaming in Portugal has generated €3,5 billion in 2017, which represents an increase of 11% when compared to the previous year.

Also, 2017 set a new record when it comes to instant lotteries, casino machines, and online sports betting.

Record-Breaking Results

Net sales of the state-run charity Santa Casa de Misericordia de Lisboa (SCML) during the twelve-month period ending on December 31, 2017, stood at €805 million.

The figures revealed showed betting has increased by 9.1%, reaching a record-breaking €3,028 million.

Instant games accounted for almost 50% of the total, and the biggest boost came from the sports betting division of SCML which was around 30%.

Euromillions, together with M1lhão ended up in the third place, recording a rise of 5.1% in 2017.

Other games recorded a decline in sales and the report stated it had coincided „with the offer of new more attractive products“.

A Growing Market

The country’s gambling regulator Serviço de Regulação e Inspeção de Jogos (SRIJ) has recently revealed that online gambling and betting activity generated €122.5 million. Most of this value comes from sports betting, mainly football, which accounted for 77% of the total, while online slots accounted for 45%.

There are seven companies with 11 licenses currently offering their services to customers in Portugal. Online operators can acquire four different types of licenses, for fixed odds sports betting, pari-mutuel and fixed odds horse racing bets, bingo, and games of chance.

Group Estoril runs three of 11 casinos in this country – Estoril, Lisbon and Póvoa – and now has extended its business into the online sector. According to the 2017 figures, the Lisbon Casino generated €83.6 million, Estoril reached €63.6 million, while revenue for Póvoa stood at €44.5 million. Povoa was the only venue to record a drop during this period.

In the meantime, the other casinos in Portugal generated €311 million, which is a year-on-year increase of 5%. Bingo hall revenue went up by 15%, with revenue reaching €57 million and bingo accounting for only 1.6% of the total.

Santa Casa de Misericordia de Lisboa is an exclusive organizer of lotteries, pari-mutuel lotto, and sports betting, landbased pari-mutuel horse betting and fixed odds sports betting in Portugal.



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