Canada has been a key market for expansion and growth for Evolution. The company recently announced a brand-new deal with Atlantic Lottery, which will help Evolution expand and cement its position in the Canadian market.
Atlantic Lottery Expansion
Atlantic Lottery, the Canadian provincial governmental organisation that is governing the Canadian provinces of New Brunswick, Nova Scotia, and Newfoundland & Labrador, is the newest Evolution partner. According to the deal, AL will showcase Evolution games.
That includes an array of award-winning games such as Mega Ball, Lightning Roulette, and Crazy Time. But that is not all. The deal also covers other major Evolution brands such as NetEnt and Red Tiger, Big Time Gaming, and Nolimit City. Thanks to the new contract, games from these esteemed producers will also appear in the Canadian provinces via Atlantic Lottery.
Atlantic Lottery is not the first Canadian provincial government body to do this. Before this deal, Evolution had signed important deals with British Columbia Lottery Corporation (BCLC), Alberta Gaming, Liquor and Cannabis (AGLC), Ontario Lottery and Gaming Corporation (OLG), and Loto-Québec. And all these deals are important for Evolution Group.
They help Evolution establish itself as a major player in the market, with an expansion strategy that has been in place for some time.
Atlantic Lottery has a combined market size of approximately 2.5 million people, which is major for Canada.
Atlantic Canada’s First Choice
See here what both sides had to say regarding the new deal.
Jacob Claesson, Chief Executive Officer, Evolution North America, said: “We are beyond excited to partner with AL and expand Evolution’s presence into Atlantic Canada. This deal underline’s Evolution’s commitment to innovation and market leadership, cementing our role as a trusted partner for regulated markets worldwide.”
Michael MacKinnon, VP of Product at AL, said “We’re very happy to partner with market leaders Evolution to take advantage of their world-leading online casino content. As Atlantic Canada’s first choice for lottery and gambling, it’s a pleasure to be able to bring our players this exceptional content as we continue to expand and enhance our online offering.”
Stick with us for more updates and announcements from Evolution and the rest of the industry.
