Danish Gambling Market Records Growth in Q3 2018

Danish Gambling Market Records Growth in Q3 2018

Staff Writer
December 26, 2018
Video slots accounted for 63.1% of the revenue made online.
Video slots accounted for 63.1% of the revenue made online.

The Danish gambling regulatory agency Spillemyndigheden released a report last week, revealing the local market's figures in the third quarter of this year.

According to available information, the numbers went up, and the main driving force behind this growth was the online vertical, while land-based gambling continues to drop.

Online Continues to Grow

Spillemyndigheden revealed that the market generated revenue of $247 million during the three-month period ending on September 30, 2018. This amount represents an increase of nearly 10% when compared to the corresponding period of last year. Still, the rise in revenue is slightly lower when compared to the figures posted in the previous quarter.

Online casinos generated $83.19 million in revenue during Q3, which is not only a rise of 20% but also represents a record-breaking revenue high since the country's gambling market was liberalised six years ago.

Video slots accounted for 63.1% of the revenue made online, while roulette and blackjack brought in 14% and 11.7% of the total sum respectively.

Denmark's online gambling market includes a somewhat special category known as “multi-player commission games”. This category, which also includes poker and bingo, earned $5.48 million during the said period.

In terms of popularity among punters, online gambling through traditional websites was ahead of gambling via mobile applications, although the share of mobile gambling recorded an increase nevertheless.

Land-Based Vertical Going Down

At the same time, land-based gambling revenue recorded a year-on-year drop of 6.5%, while revenue from the seven brick and mortar casinos operating in Denmark was 14% lower on a yearly basis.

In total, Spillemyndigheden posted a 9.7% revenue increase in the third quarter.

The Danish gambling watchdog also published lottery results for the previous year, revealing the market share of 33.7% represented a drop from 2016. The report indicated that Danske Spil recorded $470 million in gross gaming revenue across its three range of products (Klasselotteriet, Varelotteriet, and Landbrugslotteriet).

When it comes to the country's unique ROFUS self-exclusion system, a total of 16,704 players had opted to do so by November, while 68% of this number, or 11,360, decided to permanently block themselves from accessing any gambling site.

The decline of the country's land-based market is still not a cause for concern, say the experts, especially since the online vertical keeps on growing.



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