In a move set to reshape esports betting, BETER, a fast betting leader in esports, announced a partnership with Playtech. Through this strategic partnership, BETER will integrate its esports content, including the famous ESportsBattle offering, with Playtech's vast platform.
Smart Partners
This collaboration benefits both parties. For starters, it will allow Playtech's operator partners to tap into BETER’s robust esports portfolio, which has been designed to meet the rising demand for fast-paced, engaging betting experiences.
Moreover, with BETER’s ESportsBattle now available to Playtech customers, online casinos can offer up to 35,000 esports events each month. And that’s not all – each features up to 50 betting markets.
The round-the-clock, 24/7/365 availability of BETER’s electronic sports events, combined with an average margin of 7.5%, will draw substantial interest from esports enthusiasts.
Gal Ehrlich, Chief Executive Officer of BETER, highlighted the importance of the new partnership. According to Ehrlich, this is one of “most important partnerships to date” for BETER. Ehrlich praised Playtech as a true giant of the industry. Integrating esports content into Playtech’s platform is a huge success and step for BETER.
Major Milestone
Besides Ehrlich, BETER’s Chief Revenue Officer Chuck Robinson, also emphasized the importance of the deal. Robinson noted, “This deal with Playtech shows just how important it is for operators to offer a compelling esports betting experience to their players. This is a fast-growing vertical and our content allows operators to unlock its potential.
Robinson continued, “Playtech is the high calibre partner we like to work with and together we can ensure that its operator partners can offer their players the best esports betting experience.”
But that’s not all. Playtech’s Vice President of Sports Commercial, Yori Arami, voiced excitement about the partnership, too.
“BETER has emerged as one of the leading providers for esports betting content and we are pleased to be able to offer our partners its well-recognised ESportsBattle tournaments. Esports has become a significant vertical in its own right, and operators are increasingly looking to enhance their offerings with more entertaining content and betting experiences.”
This collaboration is sure to bring new energy to the esports betting landscape. We are excited to see how well is combining BETER’s extensive esports with Playtech's technology and industry reach. Stay tuned!
